Concept Project · Brand Identity

Body Heart Mind.

A health and wellness brand identity focused on balance between physical wellbeing, emotional health and mental strength.

Body Heart Mind primary logo
  • Brand Identity
  • Health & Wellness
  • Logo Design
  • Wellness Branding
Project Overview

Balance of body, heart & mind.

Body Heart Mind was designed as a health and wellness brand focused on creating balance between physical wellbeing, emotional health and mental strength. The identity uses bold typography and vibrant colour coding to represent the connection between body, heart and mind while remaining memorable and highly recognisable across digital and print environments.

Industry
Health & Wellness
Project Type
Brand Identity
Status
Completed Concept
Category
Logo Design
Design Goals

Wellness, clarity & recognition.

01

Wellness Focused Identity

A visual language rooted in balance, wellbeing and personal growth across body, heart and mind.

02

Strong Brand Recognition

A distinctive mark engineered to be instantly recognisable across every wellness touchpoint.

03

Clear Visual Communication

Bold typography and colour coding translate the brand's meaning at a single glance.

04

Scalable Design System

Built to hold up cleanly from small digital use to large-format print applications.

Body Heart Mind logo
Logo Design

Bold, colour-coded & memorable.

The wordmark stacks Body, Heart and Mind into a single bold composition — each pillar carries its own colour to express the connection between physical, emotional and mental wellbeing while staying highly visible and easy to recognise.

  • Distinctive Typography
  • Colour-Coded Brand Elements
  • High Visibility Design
  • Modern Wellness Identity
Brand Application

The identity in focus.

Body Heart Mind main logo presentation

Main Logo Presentation

Primary wordmark displayed on a clean wellness-tinted surface.

Body Heart Mind enlarged logo detail

Enlarged Logo Detail

Close-up view highlighting the typography and colour system.

Results

Outcomes & impact.

Clear Wellness Identity
Strong Visual Recognition
Memorable Brand Presence
Suitable For Digital & Print Use
Services Delivered
  • Brand Identity
  • Logo Design
  • Typography
  • Visual Branding
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